Forbes magazine was founded in 1917 by American journalist B.C. Forbes. The Forbes publishing group includes Forbes Europe, Forbes Life, Forbes Woman and Forbes Asia magazines, as well as Forbes.com — the largest website on economics and finance. Forbes magazine is published in USA and in 21 other countries. Today Forbes is the world’s most trusted business media brand. It is read by more than 50 million decision makers all over the world.
In spring 2012 Estonian publisher SK Media launched Forbes Estonian edition. After one year, Forbes Estonia has become a market leader in local business magazines, with circulation rate base 16,000 copies.
Forbes is not just a business magazine, but a media brand that documents and promotes innovation, leadership, politics, entertainment, technology, culture, business and style.
Forbes readers are entrepreneurs and managers or people with entrepreneurial minds. They crave self-development and they are ready for justified risks, receptive to new ideas. They value their time and prefer to use it effectively.